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PMA 34th Annual Marketing Law Conference

Visit www.pmalink.org/law2012 to register now!

4:00pm

Food Marketing Law & Challenges - Timothy Ernst, General Counsel, Del Monte Foods Superior B Spotlight on Alcohol Marketing - Shelley Rowan, Partner, Cohen Silverman Rowan LLP Michigan B Spotlight on Promotion Contracts - Heather Nolan, Information Law Group Michigan A Spotlight on the Consumer Financial Protection Bureau: Charles E. Washburn, Partner, Manatt, Phelps & Phillips Superior A

4:40pm

Break Sheraton Chicago Hotel & Towers

5:00pm

Spotlight on Advertising Law/IP and the New Media: Allison Fitzpatrick, Partner, Davis & Gilbert, LLP Superior A Spotlight on ICANN: Melanie Howard, Senior Counsel, Loeb & Loeb LLP Michigan A Spotlight on the First Amendment and the Limits of Commercial Speech Superior B The Evolution of Social Media at Walmart - Robert J. Newell Associate General Counsel Walmart US Legal - Merchandising, Marketing & Supply Chain & Wanda Young, Senior Director of Social Media, Walmart Michigan B

6:00pm

WELCOME COCKTAIL PARTY Sheraton Chicago Hotel & Towers

7:15am

Module 1: Basics of Ethics - Nancy Dowling, General Counsel, The Dannon Company,Inc. Michigan A

7:30am

Module 2: Basics of Sweepstakes & Promotions - Ross Weisman, Partner, Kirkland & Ellis LLP Michigan B Module 3: Basics of IP - Linda J. Groves, Partner, Bingham & McCutchen LLP Superior A Module 4: Basics of Advertising - Chris M.Loeffler, Kelley Drye & Warren LLP, Superior B Module 5: Basics of Privacy - Julie O’Neill, Counsel, Morrison & Foerster LLP Ontario Room BREAKFAST - Sponsored by Gowling La Fleur Henderson LLP Chicago Sheraton Ballroom 6&7

8:35am

Welcome from PMA and Co-chairs Chicago Sheraton Ballroom 8/9/10

8:45am

Today’s Consumer & Consumer Marketplace - Ron Urbach, Partner, Davis & Gilbert LLP Chicago Sheraton Ballroom 8/9/10

9:35am

Panopticon: Multiple Platforms & Worlds of Sweepstakes/Contests & Promotions - Linda A. Goldstein, Partner, Manatt, Phelps & Phillips LLP Chicago Sheraton Ballroom 8/9/10

10:55am

Refreshment Break - Sponsored by Olshan Frome Wolosky LLP Chicago Sheraton Ballroom 6&7

11:10am

Keynote: A Fireside Chat with Julie Brill, Commissioner, FTC Chicago Sheraton Ballroom 8/9/10

11:55am

Facebook Platforms & Policies: Allison Hendrix, Counsel, Facebook Inc., Chicago Sheraton Ballroom 8/9/10

12:35pm

Global Brand Marketing/Social Media - Scott Monty, Global Head of Social Media, Ford Motor Company - Lunch Keynote Sponsored by Davis Wright Tremaine, LLP Chicago Sheraton Ballroom 6&7

2:00pm

Building Successful Mobile Marketing Platforms: Ken Florin, Partner, Loeb & Loeb LLP (moderator), Kelsey Joyce, Legal Affairs Director for Marketing & Communications,T-Mobile,USA, Joshua Goodman,Gener... Chicago Sheraton Ballroom 8/9/10

2:45pm

Social Media Pot: Creating Campaigns for the Major Platforms -- Terri Seligman,Frankfurt Kurnit Klein & Selz PC, (Moderator), Susan Cooper, Facebook Inc., Kathryn Barrett Park, General Electric, Aba N... Chicago Sheraton Ballroom 8/9/10

3:40pm

Refreshment Break - Sponsored by Moritt Hock & Hamroff LLP Chicago Sheraton Ballroom 6&7

3:55pm

Celebrity Talent and Where the Union Fits In: Jim Taylor, Loeb & Loeb LLP; Steve Caldwell, IP, The Procter & Gamble Company; William Jelinek, The Estee Lauder Company Chicago Sheraton Ballroom 10 Coupons, Premiums, Loyalty Programs, Rebates: Neal Patel, Frost Brown Todd LLC (Moderator); Jane Azia, Chief, Bureau of Consumer Frauds and Protection, Office of A.G., New York State, Ama Romaine, Vic... Chicago Sheraton Ballroom 9 Gamification – On-line Gambling, Virtual Currency, Advergaming, Fantasy Sports & Cyber Cafes : William M. Heberer, Moritt Hock & Hamroff LLP; David W. Monahan, Deputy Chief, Consumer Protection Divisi... Superior A The Rites Of Clearance: Rights Clearance/Using Entertainment IP in New Media - Scott Witlin, Barnes & Thornburg LLP, Eric Baum, Sony Pictures Entertainment, Jen Hurley, Associate General Counsel, Cor... Chicago Shearton Ballroom 8

4:40pm

Break Chicago Sheraton Ballroom 6&7

4:55pm

Cause Marketing and Social Media: Ed Chansky, Greenberg Traurig LLP, (Moderator); Chris Curry, Gage; Shannon Couffer, Walgreens; Ellen Wilmott, Komen for the Cure, Chicago Sheraton Ballroom 9 International Promotions: John Feldman, Partner, Reed Smith (Moderator); Dr. Søren Pietzcker, Partner, HEUKING KÜHN LÜER WOJTEK; Peter Le Guay, Partner, Thomsons Lawyers, Michel Bejot, Bernard-Hertz... Superior B Sports Marketing –from Ambush marketing to League Negotiations: Robert Driscoll, Davis Wright Tremaine LLP (Moderator); Tom Adams, The Procter & Gamble Company; Brinsley Dresden, Lewis Silkin LLP; Ja... Superior A Giftcards and Coupons: Melissa Landau Steinman, Venable LLP; Robert Clements, Bureau Chief, Economic Crimes Division, Office of AG, Florida Chicago Shearton Ballroom 8

6:00pm

Cocktail Party Chicago Sheraton Ballroom 6&7

7:30am

15 Roundtables TBA: User Generated Content, Promotions & Crowdsourcing, Hot Topics/Telemarketing Law Enforcement, Data Privacy Revolution in Europe, Social Media Promotions: Keeping Up With the Platfo... Chicago Sheraton Ballroom 6&7 Breakfast: Sponsored By Cohen Silverman Rowan LLP Chicago Sheraton Ballroom 6&7

8:15am

Opening Remarks: Edward Kabak, Chief Legal Officer, PMA Chicago Sheraton Ballroom 8/9/10

8:20am

Online Behavioral Advertising & Other Aspects of Privacy: Liisa M. Thomas, Winston & Strawn & Pamela Jones Harbour, Fulbright & Jaworski LLP (Co-Moderators); Genie Barton, Council of Better Business B... Chicago Sheraton Ballroom 8/9/10

9:15am

Keynote: Deborah Platt Majoras, Chief Legal Officer & Secretary, The Procter & Gamble Company, Former Chairman, FTC Chicago Sheraton Ballroom 8/9/10

9:45am

Pitfalls and Whirlpools: Esther Chavez, Assistant Attorney General – Texas; Nancy Felsten (Moderator), Davis Wright Tremaine LLP; Andrew Sacks, T-Mobile USA; Andrea Levine, Better Business Bureau; Ama... Chicago Sheraton Ballroom 8/9/10

10:40am

BREAK: Sponsored by Kilpatrick Townsend & Stockton LLP Chicago Sheraton Ballroom 6&7

10:55am

Legal & Business Hot Buttons in App Development: Jamie Rubin, Partner, Information Law Group LLP; Nick Johnson, Partner, Osborne Clarke; SVP of product at BrightTag; Larry Kuhn, Account Technology Str... Chicago Sheraton Ballroom 8/9/10

11:45am

Global Privacy: Scott Meyer, CEO, Evidon, Inc; Alan Sutin, Chrmn, National Technology/Media,Greenberg Traurig LLP (Moderator), Chris Lockard, Corporate Counsel, The Clorox Company, Harry Valetk, Corp... Chicago Sheraton Ballroom 8/9/10

12:30pm

Luncheon Keynote: Maureen Ohlhausen, Commissioner, FTC -- Lunch Sponsored by Greenberg, Traurig LLP -- PMA Remarks - Bonnie Carlson, CEO/President, PMA Chicago Sheraton Ballroom 6&7

1:45pm

Advance Consent , Negative Option and Affiliate Marketing: Marc Roth, Partner, Manatt, Phelps & Phillips, LLP; Andrew Lustigman, Partner, Olshan Frome Wolosky LLP; C.Steven Baker, Regional Director, M... Chicago Sheraton Ballroom 9 Environmental Marketing - Greener Pastures? Brian Fergemann, Partner, Winston & Strawn LLP (Moderator); Theresa Harris, Target; Wendy Reed, Partner, Heenan Blaikie LLP; David Mallen, Associate Directo... Chicago Sheraton Ballroom 10 Kidding Around: Alan Friel, Partner, Edwards Wildman Palmer LLP (Moderator); Andra Dallas, Senior Staff Attorney, Children's Advertising Unit, BBB; Jeanette Neumann, International Regulatory Affairs/... Superior A Social Media Internal: Gonzalo Mon, Partner, Kelley Drye & Warren LLP (Moderator); Cheryl Givner, Group Head & Legal Counsel, Worldwide Marketing Mastercard; Robert Pineda, Senior Counsel, Johnson &... Chicago Shearton Ballroom 8

2:30pm

Defending Class Actions & Governmental Investigations: Roger Colaizzi, Partner, Venable LLP, & Christopher A. Cole, Partner, Manatt, Phelps & Phillips LLP Superior A Disclosure and Regulation of Endorsements/ Testimonials/ Blogs: Rick Kurnit, Partner, Frankfurt Kurnit Klein & Selz PC,; Ellie Boragine, Advertising & Commercial Counsel, Jet Blue Airways Chicago Shearton Ballroom 8 Negotiating Agency/Client Agreements: Ben Mulcahy, Partner, Sheppard Mullin Richter & Hampton LLP, (Co-Moderator) Barry Benjamin, Partner, Kilpatrick Townsend & Stockton LLP; (Co-Moderator) Sharon Ko... Chicago Sheraton Ballroom 9 Write Your Own Rules! Scott Schleifstein, Partner, Cohen Silverman Rowan LLP, & Tracie Chesterman, Legal Counsel, Ralph Lauren Corp Chicago Sheraton Ballroom 10

3:15pm

Break: Sponsored By Heenan Blaikie LLP Chicago Sheraton Ballroom 6&7

3:35pm

How NOT to go Wrong with Your Marketing: Joseph Lewczak, Partner, Davis & Gilbert LLP; Jeffrey A. Greenbaum, Managing Partner, Frankfurt Kurnit Klein & Selz; Brian Heidelberger, Partner, Winston & Str... Chicago Sheraton Ballroom 8/9/10

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